5 E-Commerce Businesses That Thrive by Breaking the Rules

5 E-Commerce Businesses That Thrive by Breaking the Rules

In business, it’s easy to get stuck in a routine. Day in and day out, you can fall into the same traps time and time again, because you feel comfortable with what you know or it’s just too much trouble to make changes. However, there are times when doing the unexpected can help your business succeed in ways you never thought possible. In today’s article, we’re highlighting five e-commerce companies that have broken the rules to become huge successes in the business world—and you might be surprised at what they have in common!

5 E-Commerce Businesses That Thrive by Breaking the Rules

1) Amazon 2) eBay 3) Alibaba 4) Etsy 5) Shopify

1) Amazon


Amazon is a good example of a business that has been able to break the rules and maintain its success. It started as an online bookstore, which was considered crazy at first, but it quickly became successful and is now one of the largest companies in the world. Amazon’s success has led them to branch out in many different directions. They have their own line of products, called Amazon Basics. They also produce content for their own streaming service, called Prime Video.

2) eBay


eBay is one of the most famous examples of successful eCommerce. They are a marketplace website that serves as a catalog for items from individual sellers and small businesses, much like an online flea market. They also offer a large selection of brand-new merchandise from both manufacturers and retailers.

eBay has been around since 1995 and started out as just an idea in founder Pierre Omidyar’s head. The company was originally called AuctionWeb and was meant to be used primarily as a way to auction off items on behalf of other people. It changed its name to eBay after it became clear that most people were using the site not to find someone else’s item to buy but instead, they were looking for something they wanted themselves – either new or used. The site initially helped users post auctions, bid on others’ auctions, or buy things at fixed prices.

3) Alibaba


Alibaba is a Chinese e-commerce company that offers its users a platform to sell their items and also provides them with more potential buyers. The company was founded in 1999 and has grown into one of the largest online marketplaces in China. Alibaba is known for hosting one of the world’s busiest retail sites, as well as an auction site for businesses to buy and sell wholesale goods.

In total, about $24 billion worth of merchandise changed hands on this website in 2014. Alibaba Group Holding Limited operates Tmall, which serves as a B2C shopping mall; Taobao Marketplace, which serves as a C2C marketplace; Alipay Wallet which serves as an online payment service; and Juhuasuan, which serves consumers through flash sales campaigns.

4) Etsy


Etsy is a global e-commerce website for buying and selling handmade or vintage items, art, and supplies, as well as unique factory-manufactured items.

It was founded in 2005 in Brooklyn, New York by Rob Kalin, Chris Maguire, and Haim Schoppik. In 2018 the company had 36 million registered members (including 1 million outside of North America) with gross sales of $2.4 billion USD. The average shop owner makes about $7000 USD per year and sells about 20% of their inventory every month. Etsy takes 3.5% of every sale made through the site and charges 20 cents per listing created on its site. The company has an IPO date set for April 16th, 2019.

5) Shopify


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